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E-Commerce Product Photography

1. Background: A clean, white seamless background is recommended for most products. Use same background for your products to maintain the required consistency among images.

2. Equipment: Tools are the basic need for anything. Get a good camera, sturdy tripod, quality lights and other basic necessities commonly required for photography.

3. Context: Sometimes it’s quite useful to evaluate a product with respect to its surroundings, especially where size matters. A bed sheet is always shown stretched on a bed for the purpose of showing its actual size.

4. Props: Whether props should be used or not? It depends on the product. Sometimes using props is very much suggested but at times it can prove killer for the product. When clothes look best on a model or mannequin, it can shift the focus away when used with jewelry.

5. Preparing: How you prepare the product really matters. Keep the product neat and clean and in presentable form. Make sure everything is perfect.

6. Many Angles: Show your product with multiple angles so that customers can see all the details of your product. Images are the only way to communicate with the customers in e-commerce, so don’t leave the customer disappointed with very limited number of images. Show at least 6-7 images per product. Give a close-up view to capture minute and complex details.

7. Emotion: Emotions can be hard to express or communicate with a simple product image. Try to take shots that can emote. You can link your product with family values or something like this. The product is there but connected with emotions.